How many product roadmaps still treat accessibility as a compliance checkbox tucked at the end of delivery? With the European Accessibility Act now driving legal and market consequences across the EU, …
Hortal.com Blog
From Projects to Products: How Leadership Makes the Product Operating Model Stick
Why do so many organisations switch to a product model and then quietly slide back to projects? The move from project-centric thinking to a sustainable product operating model is now a board-level …
How to Protect Real Innovation from Corporate Bureaucracy
Why do the best ideas so often stall inside organisations that should be perfectly placed to deliver them? You’ve seen it: a promising prototype, a handful of champions and then a slow death by …
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Make Experimentation Your Core Muscle: Building a Test-and-Learn Engine for Product Teams
How many product decisions in your organisation are stillArguments-of-faith rather than evidence-backed bets? If you lead a product organisation, engineering practice or executive team, turning …
It’s debt, all the way down: the AI build‑out financed on borrowed time
There is a pattern emerging beneath the headlines: the rush to build AI capacity is not just a tech story, it is a financing story. When the biggest deals are underpinned by borrowed money, you stop …
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Handing Technology to Procurement Is Corporate Self‑Harm: Why Every Leader Must Be Technically Literate
What happens when the people who decide your technology treat it like a commodity to be purchased, not a capability to be grown? The short answer: expensive failure. The recent collapse of an Oracle …





