The tech industry's obsession with "velocity" has hit a wall, and it’s not the one we expected. While we’ve been busy debating whether AI agents will replace our developers or merely augment them, a …
Hortal.com Blog
Frictionless Velocity: Why Removing Developer Friction Beats Hype-driven AI for Faster Software
AI-generated code is seductive: instant outputs, flashy demos, breathless headlines. Yet if your teams are still wrestling with flaky builds, slow tests, unclear ownership and clumsy tooling, those AI …
Fighting the Rot: Why Product Integrity is the Only Hedge Against Enshittification
The term "Enshittification," coined with surgical precision by Cory Doctorow, has moved from a clever observation to a dominant market reality. As we navigate through the early months of 2026, the …
When AI Is Everywhere: Why Leaders Must Choose Judgement Over Control
What if the biggest disruption on the horizon isn’t a new model or breakthrough, but the way people react to intelligence that’s everywhere? That’s the provocative thesis in Barry O’Reilly’s Six …
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The Acceleration Trap: Why Deliberate Adaptation Beats Constant Motion
How fast is too fast? The instinct to accelerate—new structure, new process, new KPI—feels like leadership. But motion is not the same as progress. Inspired by Mike Fisher’s piece When Change Outruns …
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Beyond the Chatbox: How Product Leaders Should Treat Claude Code’s Building Blocks as Product Primitives
Claude Code isn’t just another interface to AI. It exposes composable primitives — slash commands, agents, skills, plugins and hooks — that let product teams stitch intelligence into real workflows. …