I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
Build your knowledge on Innovation by exploring my articles: a wealth of resources for CEOs, CIOs, CDOs and Innovation professionals.

The Credential Revolution
I hire people. And I'm embarrassed to say how long I spent looking at university names on CVs before I learned to look past them. The truth? A degree …

Why Teachers Should Embrace AI (And How)
There's a fear in education circles that keeps many teachers up at night: "AI is coming for our jobs." I understand the fear. It's been stoked by …
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The Death of One-Size-Fits-All Education
I remember my daughter's first day at primary school. Thirty children, one teacher, one curriculum, same pace. And I remember thinking: how can this …
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The Age of the Renaissance Professional
For all of my career, depth has been the signal. The person who had gone deepest in their domain — who had spent years becoming genuinely expert — was …
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The Two-Word Farewell
A friend described a leaving drinks conversation. Near the end of the evening, the person departing — finally free to speak — offered two words to …

Architecture Debt Doesn’t Announce Itself
You shipped a CRM on time, a system that records memberships. Each contract starts on a date and ends on a date. Twelve months, done. It works. The …
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