Roberto Hortal - Digital Transformation and Innovation

Hi, I’m Roberto Hortal
People-first. AI-powered. Building teams that punch above their weight.

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Roberto Hortal. CPTO, Wall Street English

Making Products That People Love at:

Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.

I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.

I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.

AI Is Making Education Faster. It Could Make It Different.

I just read Mark House's recent post about education and felt the tingle of recognition. I worked with Mark, and lived through some of those years …

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Get In the Chariot

The highest-paid sportsman in the history of human civilisation was a Roman charioteer named Gaius Appuleius Diocles. He competed in 4,257 races, won …

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The Peter Principle: The Structural Problem Your Performance Review Won’t Solve

Laurence Peter proposed his principle in 1969 as satire. Fifty-six years later, most organisations are still running on the exact system he was …

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Gall’s Law: Why Your Transformation Programme Will Fail

John Gall was a paediatrician. Not an obvious source of management wisdom. But in 1975 he wrote something about complex systems that should be …

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Brooks’ Law: Why Hiring Won’t Fix Your Delivery Problem

In 1975, Fred Brooks published The Mythical Man-Month. Fifty years later, it remains the most consistently ignored book in software …

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Goodhart’s Law: Why Your Metrics Are Lying to You

Charles Goodhart was a British economist. In 1975, he observed something about monetary policy that turned out to apply to almost everything in …

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