I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
Main Content
The AI Helper I Didn’t Expect
I never expected to become an AI enthusiast. As someone who has spent 25 years leading product and technology teams, I have seen every wave of …
The Great AI Sobriety Test: Is Your Product Team Ready for Zero-Cost Execution?
For decades, product management has been defined by the management of scarcity. There were always more ideas than engineering hours, more …
The Systems Velocity Trap: Why Your AI Strategy is Probably Building Technical Debt
For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. From my early days at …
Beyond Innovation Theatre: Why Most Corporate Labs Fail and How to Pivot to Real Value
The corporate innovation lab is often the most expensive theatre production in business. We’ve all seen the script: a "glossy" launch event, a handful …
The Agentic Shield: Defending Product Value Against the Rot Economy
For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. I remember the early …
Continue Reading about The Agentic Shield: Defending Product Value Against the Rot Economy →
The Enshittification of Everything: How Product Leaders Can Resist the Rot Economy
The tech industry's obsession with "velocity" has hit a wall, and it’s not the one we expected. While we’ve been busy debating whether AI agents will …