I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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Beyond Code: What Google’s 21 Lessons Teach Product Leaders About the Human Side of Building Products
I recently shared a short note about a brilliant list of observations from an engineer’s 14 years at Google. It struck a chord with me because it …
The Great AI Sobriety Test: Why 2026 is the Year of Pragmatic Product Leadership
The "party" of brute-force scaling is winding down, and the industry is finally starting to sober up. For the past few years, the dominant narrative …
The Invisible Web: Why Distinctiveness is the Only Antidote to the AI Squeeze
For more than twenty-five years, I’ve watched technology cycles move from the "magic" phase to the "utility" phase, and finally, to what Cory Doctorow …
The Observer Effect Breaks Lean: Leaders can Inadvertently Turn Gemba Walks into Theatre
Why do carefully planned Gemba walks sometimes produce silence, posture-perfect rituals and a performance designed to impress rather than improve? …
The Agentic Era: Why Your Product Strategy Must Move Beyond the Chatbox
For more than twenty-five years, I’ve watched technology cycles move from the "magic" phase to the "utility" phase. I remember the early days at Nokia …
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Kodak’s Lost Moment: What Product Leaders Must Learn from the First Digital Camera
What separates an invention from an industry transformation? The story of the first handheld digital camera is a useful lens. It’s not just a tale …