I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
Build your knowledge on Innovation by exploring my articles: a wealth of resources for CEOs, CIOs, CDOs and Innovation professionals.

The Four Archetypes of the AI-Split Workforce
Most AI adoption programmes are built for a population of two: people who are on board, and people who need convincing. Noam Segal and Lenny …
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From Prompting to Loop Engineering
Boris Cherny, who built Claude Code, described the shift plainly, in a piece Gergely Orosz collected the reaction to: "I don't prompt Claude anymore. …

The Integration Tax of AI Speed
AI has made every individual step of building a product faster: research, requirements, documentation, prototyping. It has not yet made the product …

23 Million Horses Lost Their Jobs at the Peak of Demand
Every time someone worries AI will shrink their industry, someone else reaches for Jevons paradox. The argument: when something gets more efficient, …
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Always Measuring the Wrong Thing
Bryan O'Neill, CTO of FormAssembly, wrote a piece tracing three decades of the same mistake: - In the 1990s, some companies paid engineers per line …

No Human Reviewed That Code. Instagram Went Down. Again.
On the morning of Friday 12 June, Instagram, Facebook, WhatsApp, and Threads went down simultaneously. Over 100,000 users reported problems within the …
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