I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
Build your knowledge on Innovation by exploring my articles: a wealth of resources for CEOs, CIOs, CDOs and Innovation professionals.

Brooks’ Law: Why Hiring Won’t Fix Your Delivery Problem
In 1975, Fred Brooks published The Mythical Man-Month. Fifty years later, it remains the most consistently ignored book in software …
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Goodhart’s Law: Why Your Metrics Are Lying to You
Charles Goodhart was a British economist. In 1975, he observed something about monetary policy that turned out to apply to almost everything in …
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Conway’s Law: Why Your Org Chart Is Your Product Architecture
In 1967, Mel Conway published a paper that nobody in management has read — but that explains more about why products fail than any product management …
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The Laws They Don’t Teach: Six Mental Models Every Tech Leader Needs
Nobody put these on the syllabus. You did not learn them in your MBA, your computer science degree, or your first management training programme. They …
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Thirty-four podcasts — and what they say about how I think
I published my podcast list. Not to recommend podcasts, though you're welcome to take recommendations from it. More because there's something useful …
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Should You Build One? My Honest Criteria
Most posts about personal knowledge management end with an implicit sell: here is the system that changed my professional life, and you should build …
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