A friend described a leaving drinks conversation. Near the end of the evening, the person departing — finally free to speak — offered two words to describe the company they were leaving …
Hortal.com Blog
Architecture Debt Doesn’t Announce Itself
You shipped a CRM on time, a system that records memberships. Each contract starts on a date and ends on a date. Twelve months, done. It works. The team moves on. That holds until August, when your …
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The Orchestrator’s Era: Why Your Feature Roadmap is Obsolete in an Agentic World
Most product roadmaps I see today look almost identical to ones from five years ago. A prioritised backlog, ranked features, a launch plan, a success metric. The framework is solid. The problem is the …
Codify Before You Automate: Why AI Projects Fail Before They Start
The pressure to deploy AI is real. Boards want to see it. Investors ask about it. Competitors appear to be doing it. So teams rush to find processes to automate, run a proof of concept, declare …
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The Brittleness Paradox: Why AI Governance Is Now a Product Problem
For more than twenty-five years, I have watched technology cycles move from the "magic" phase to the "utility" phase. I remember the early days at Nokia when we thought the mobile phone was just a …
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The Future of Work: Human in Command, AI in Motion
I have spent this series telling you about my experience with AI. The helper I did not expect. The app I built. The results we are achieving at Wall Street English. The mindset shift that is …
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