That is how Dan Shipper put it on Lenny Rachitsky's podcast last week. Shipper runs Every, a media and software company that has been operating as a live experiment in AI-native work for the past two …
Hortal.com Blog
The Signal Problem
Your Slack didn't used to feel like this. There was a time when a message arriving in a channel meant something had happened that someone thought you should know. Now it means Billy from sales has had …
What AI Didn’t Replace in Product Management
"The skills I cultivated for 15 years are now available for free." David Pereira wrote that this week, and it landed harder than most PM hot takes do. Not because it's provocative. Because it's …
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The IC Renaissance
For most of my career, your impact grew as you increased your team's headcount. If you wanted to do more, you had to manage more. Senior meant managing people who managed people. The org chart was the …
AI Transformation Is a Sequencing Problem
Every business I know is preparing to transform with AI. Very few are actually transforming. The pattern is always the same: someone forms a working group. They commission a governance framework. They …
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The Wrong Bottleneck
The AI industry is obsessed with throughput. How fast can a model generate tokens? How cheaply? How many can fit in a context window? These are the questions animating billions in investment and …





