What if your roadmap is nothing more than a meeting artefact—full of features that look important in slides but deliver little value in customers' hands? Too many leadership teams confuse activity …
Hortal.com Blog
How to Sell Product Transformation to the Board: Lessons from SVPG’s Playbook
Change in product management is rarely a technical problem alone. It’s social, political and — crucially — narrative. If you’ve ever tried to nudge a product operating model into a large organisation, …
How to Frame Product Transformation So Executives Don’t Feel Threatened
Change in product management is rarely a technology problem. It’s a leadership conversation — and too often that conversation never happens because executives feel threatened. I recently shared a …
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Generative AI Is a Bubble — And That Should Worry Every Business Leader
How much of the Generative AI boom is real value, and how much is simply a financial mirage? A recent MIT‑linked report argues that despite $30–$40bn of enterprise spending, roughly 95% of …
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The Maths of Artificial Intelligence: Why Equations Matter More Than Hype
Is AI magic, or is it just clever arithmetic dressed up in buzzwords? When product and technology leaders hear about large models, prompts and fine‑tuning, it’s tempting to treat these as black boxes …
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From Commands to Goals: How Claude Code Reframes Human–Computer Interaction
We are used to telling computers what to do. For decades the relationship has been command-driven: give a sequence of steps, run them, and hope the result matches intent. Claude Code and the Model …
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