A few weeks ago my team at EDF Energy and our excellent agency partners quietly reached a major milestone in our Digital program for the year. With no fanfare, as befits true disruptive events, we …
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Thank yous – Zingy goes viral for EDF Energy
Zingy is going viral in its new appearance for EDF Energy. The new incarnation of EDF Energy's Thank yous customer rewards programme features Zingy atop a Zoetrope (a 19th-century optical toy based …
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My first product launch at EDF Energy
We've just announced Blue +Price Promise at EDF Energy. We've been working on the product for a while and I am very happy to see it live and selling well. This has been my first beginning-to-end …
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Social media deceptions: ROI measurement and brands as publishers
I've recently been seeking advice with Social Media, speaking to a lot of experts, both agencies and individuals looking to work client-side: every one of these experts had a different background, …
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Work with me: 9 Digital positions open at EDF Energy
I'm putting together a new Digital team at EDF Energy! Lots of new jobs are now open and I would like you, the people the read my blog, to come and work with me to turn an ambitious Digital vision …
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Digital predictions for 2012
2011 is slowly winding down and Christmas is just over the horizon. I'm looking forward to a few days off, but also to coming back in 2012 and getting stuck in. 2012 will be a very different year in …