I never expected to become an AI enthusiast. As someone who has spent 25 years leading product and technology teams, I have seen every wave of revolutionary technology roll through the corporate …
Hortal.com Blog
The Great AI Sobriety Test: Is Your Product Team Ready for Zero-Cost Execution?
For decades, product management has been defined by the management of scarcity. There were always more ideas than engineering hours, more "desirability" questions than research budgets, and more …
The Systems Velocity Trap: Why Your AI Strategy is Probably Building Technical Debt
For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. From my early days at Nokia during the first mobile explosion to leading …
Beyond Innovation Theatre: Why Most Corporate Labs Fail and How to Pivot to Real Value
The corporate innovation lab is often the most expensive theatre production in business. We’ve all seen the script: a "glossy" launch event, a handful of entrepreneurs-in-residence with cool sneakers, …
The Agentic Shield: Defending Product Value Against the Rot Economy
For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. I remember the early days at Nokia when we treated the mobile phone as a …
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The Enshittification of Everything: How Product Leaders Can Resist the Rot Economy
The tech industry's obsession with "velocity" has hit a wall, and it’s not the one we expected. While we’ve been busy debating whether AI agents will replace our developers or merely augment them, a …
