For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. From my early days at Nokia during the first mobile explosion to leading …
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Beyond Innovation Theatre: Why Most Corporate Labs Fail and How to Pivot to Real Value
The corporate innovation lab is often the most expensive theatre production in business. We’ve all seen the script: a "glossy" launch event, a handful of entrepreneurs-in-residence with cool sneakers, …
The Agentic Shield: Defending Product Value Against the Rot Economy
For more than twenty-five years, I have watched technology cycles oscillate between the "magic" phase and the "utility" phase. I remember the early days at Nokia when we treated the mobile phone as a …
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The Enshittification of Everything: How Product Leaders Can Resist the Rot Economy
The tech industry's obsession with "velocity" has hit a wall, and it’s not the one we expected. While we’ve been busy debating whether AI agents will replace our developers or merely augment them, a …
Frictionless Velocity: Why Removing Developer Friction Beats Hype-driven AI for Faster Software
AI-generated code is seductive: instant outputs, flashy demos, breathless headlines. Yet if your teams are still wrestling with flaky builds, slow tests, unclear ownership and clumsy tooling, those AI …
Fighting the Rot: Why Product Integrity is the Only Hedge Against Enshittification
The term "Enshittification," coined with surgical precision by Cory Doctorow, has moved from a clever observation to a dominant market reality. As we navigate through the early months of 2026, the …





