I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
Build your knowledge on Innovation by exploring my articles: a wealth of resources for CEOs, CIOs, CDOs and Innovation professionals.

The Long View: What Product Leaders Must Learn From Past Tech Cycles to Navigate the AI Hype
Why does every new wave of technology feel both inevitable and over-hyped? From the early Web to the two mobile revolutions, ecommerce booms and the …

When AI Becomes the Platform: How Product Leaders Should Decide Between Feature, Product or Platform
AI is no longer a novelty to bolt onto a product. The technology is asking organisations an uncomfortable strategic question: should AI be a feature, …

How Product Leaders Stop Platforms from Rotting: A Practical Playbook Against Enshittification
Intro — why once-great products feel broken Why do once-great platforms start to feel broken? One moment a marketplace or social app delights …

How to Build Autonomous Product Teams that Deliver Measurable Outcomes
How to Build Autonomous Product Teams that Deliver Measurable Outcomes Why do so many product teams feel busy yet fail to move the needle? Because …
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How to Stop Your Product from Rotting: Product Leadership Against Enshittification
Introduction Why do once‑useful platforms and products that delighted users slowly become hollow shells that prioritise growth over quality? That …

How to Ride the AI Wave Without Repeating Past Tech Mistakes
Can companies harness the current AI surge and still build products that last? The short answer is: yes — but only if leaders treat this moment as a …
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