I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
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AI Will Be Revolutionary — Think Docker Containers, Not Microprocessors
When people try to explain the scale of AI’s impact they reach for big, familiar metaphors: the microprocessor, the steam engine, or even the …
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From Product to Platform: Why Every C‑Suite Needs an Ecosystem Mindset
How do you turn a successful product into something that grows beyond your roadmap and creates value for partners, customers and the wider market? Too …
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Why Product Operations Is the Missing Link Between Strategy and Delivery
How many times have you seen a brilliant product strategy stall because the teams that should deliver it didn’t have the scaffolding to execute? …
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Designing Inclusive EdTech: Making Accessibility a Product Strategy, Not an Afterthought
Can your product claim to be ‘personalised’ if a portion of learners can’t use it at all? Too many teams treat accessibility as a compliance tick-box …

Stop Building Me‑Too Features: How Product Leaders Turn Portfolios into Strategic Advantage
How many features did your teams ship last quarter that nobody uses? Most senior leaders can point to a long tail of half‑born ideas that consume …

Why Product Literacy Is the C‑Suite’s Missing Superpower
How often do strategy meetings end with a confident roadmap slide — and then nothing measurable changes in customer behaviour? Organisations can be …
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